Smartphone, TV prices may rise; iPhones supply interrupted.

HIGHLIGHTS

• Smartphone, TV, AC, Fridge prices may rise amid Covid rejuvenation.
• Due to the havoc of Corona-virus in China, there are difficulties in the components import.
• Guidance has already been issued to interrupt the supply of iPhones worldwide.

Corona has started showing its effect again. Lockdown has been imposed in many cities of China. Experts believe that if the situation remains like this, there can be a big jump in the prices of electronic goods. There will be a direct impact of re-increasing corona cases on the cost of electronic goods like smartphones, smart TVs, laptops.

How much will the price increase?

• In India, around 20-50% supply of electronic components comes from the Chinese market.
• Tarun Pathak, director of research at Counterpoint Research, said that if the lockdown extends beyond March 20, prices will start rising. Smartphone prices may increase by 5-7%.
• Television prices may go up by 7-10% as the international price of its TV panels has already gone up by 15-20% due to immense shortages.

iPhone supply interrupted

Apple issued a revised investor guidance saying that iPhone supplies will be disrupted temporarily as the company's manufacturing partners in China are ramping up production at a slower pace than estimated. Two industry executives said Apple distributors in India have already signalled to their key trade partners about the shortage of iPhones. An exclusive Apple retailer said that discounts on e-commerce platforms and stores might stop for the next few days due to a lack of iPhones.

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