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Instagram launches Instagram Reels to take on Tik Tok

Vikrant Gupta
3 years ago

It's been a while since the Tik-Tok ban in India. Those who don't know yet, GOI has banned 152 Chinese apps as a result of a clash between Indian and Chinese soldiers on the border that caused heavy casualties to both sides. To seize the opportunity, Instagram today has announced Reel, a short film making feature that allows you to record up to 15 seconds of video. You can also edit or add filters to your video thereafter, just like Tiktok.

Instagram is launching Reels to compete against one of the most popular videos making app - Tiktok, which has recently gained a lot of controversies followed by multiple bans. Reels will be available in more than 50 countries worldwide.

Instagram Reels Functionality

Instagram Reels will be available to be used from the Instagram app itself, located on the top left corner Instagram Camera. For the purpose, the whole Instagram camera has been redesigned and now comes with a variety of features - External Audio, AR Effects, Timer, Countdown, etc.

The Instagram reel will also feature custom Video cover, save as draft, and other post-editing functionalities you get with any video making app.

To share the short video, you need to do nothing more than a click on the Share button as you do with your regular posts. Once shared, the video will be visible to everyone based on your privacy settings - public, or only friends. In your profile, you can find your Reel videos in a dedicated Reel tab.

Instagram Reels Availability

There is no official word yet about the international availability of Reels as Instagram is yet to issue a list of countries where Instagram Reels will be officially available. But other than Brazil, where Instagram Reels was tested, it sure will make its way to the United States, the United Kingdom, India, Japan, Australia, France, and Germany.



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